Whø’s behind the magic
We’re SVEASØN – a Hamburg-based brand where fashion gets a twist. Our pieces are sculptural, playful, and made to move with you: think adjustable silhouettes, reversible details, and unexpected shapes.
We mix textures, prints, and colors in ways that feel fresh, bold, and a little mischievous. Every item carries our signature touch – quirky, daring, and unapologetically fun.
Oh, and we’re friends from school, so all this mischief comes with a lifelong bond.
SVEA
is the creative engine behind SVEASØN.
Trained at Central Saint Martins with a knack for tailoring and pattern magic, she spins fabric into wearable daydreams.
Think sculptural shapes that wobble, twist, and surprise, with little details that make you go “aha!” Every stitch is a tiny adventure, every fold a wink.
She’s the creative spark that turns bold ideas into clothes that play, dance, and stick in your head – and all the art and sculptures you see?
Yep, that’s her too, blending fashion and art into one wild ride.
SHIRIN
is the mastermind of the moves behind the scenes.
From running the show to keeping the chaos cool, she’s the brain, the planner, and the vibe curator.
Numbers, schedules, collabs – she makes it all click so SVEASØN can shine.
With her sharp instincts and unstoppable energy, she turns wild ideas into smooth reality, all while keeping it fun and fearless.